The app, manufactured by Transerve Disc Technology Limited include DVD 5 and DVD 9 replication, glass mastering stamper and a Job Alert Management System (JAMS) to help alert the copyright owners whose jobs are registered through SMS and email of any order placed on their registered products. The app gives two hours to confirm authorizations from owners of creative works.
Speaking on the war against piracy and its new JAMS product, the Managing Director, Transerve, Mr. Orapo Cyprian noted that their mission is to create and maintain a pacesetting organisation by adapting technology to customers’ needs finished with transcending excellent services.
“Apart from setting benchmarks by expanding the frontiers of excellent products and services in the optical media industry, we adapt technologies to meet our customers’ needs”, he said.
He further revealed the benefit that the app users stand to enjoy.
“JAMS alerts our customers on all stages of production and track all our production processes from the comfort of their homes, offices and cars on- the- go through their electronic mobile devices, laptops and computer. This alert is similar to bank account alerts you receive. This is transparency in action.”
He added reassuringly that Nigerians, especially job seekers,will experience a new era with the eradication of piracy of jobs.
In 2014,Transerve expanded its capacity by installing the latest Glass Mastering equipment from Singulus Technologies, Germany with which CD and DVD stampers could be made simultaneously; thus becoming a one stop optical media plant where all services are obtained in-house.
While commenting on the criminal practices that necessitated the anti-piracy app, Nollywood actor and Chairman, National Institute for Hospitality and Tourism Studies, Kanayo O. Kanayo condemned piracy and called it an act of “intellectual terrorism”.
Kanayo noted that the wealth of Nollywood is judged not only on its past works but on the substance that is coming from the industry in contemporary times. He called for stricter enforcement measures to curb the hydra-headed phenomenon.
“Yes, piracy is a global crime. Hence, I have called for the Intellectual Property Police, the EFCC, to handle this scourge,” he stated.
He also expounded that the act is more dreadful than HIV and AIDS, draining the artistes financially.
For ages, actors, producers and distributors in Nigeria have frowned at the level of impunity with which pirates have operated. The pirates are at large, feeding fat literarily and figuratively on creative works at the expense of the supposed beneficiaries of the works.
The Director-General, Nigerian Copyright Commission (NCC), Mr. Afam Ezekude revealed that during his administration, NCC has secured 46 criminal convictions and seized 16 containers containing pirated products from China, which included books. Similarly, the Director-General of Nigerian Film and Video Censors Board, Mrs. Patricia Bala spoke on the precautions that can be taken to nip the activities of the intellectual property pirates in the bud.
She appealed to the stakeholders in the entertainment industry and the companies replicating films to send the letters of approval to the Censors board for verification. This, she said, would help the board check the films that are replicated.
“Whenever the films you replicate are approved by the board, demand for certificates,” she advised.
Participants from the concerned industries urged the DG of the NCC to come to their aid, as the tactics it uses in tackling piracy at the Alaba International Market has made no effect on the criminals.
According to the 2011 report from Nigerian Film and Videos Censors Board(NFVCB), filmmaking employs about a million people in Nigeria,split equally between production and distribution, making it thecountry’s biggest employer after Agriculture. Nigeria’s movie industry is said to gross US$200m-US$300m a year in revenues, with little or no government help.Nollywood movies cost between US$15,000 and US$100,000sourced mainly from the movie producers or “marketers”, making it inevitable to expect profit from sales and distribution.
Although there are no available statistics on actual loss caused by copyright pirates to Nigeria’s economy, evidence is everywhere. Pirated books and CDs are sold freely by unauthorised vendors in traffic and along the streets, fake job vacancy alerts are shared indiscriminately and copyright owners have been helpless. This app, however, is expected to change the tides of copyright theft towards best practices.
Written by Yinka Olatunbosun of Thisdaylife
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